RIDE: Annastacia Palaszczuk, Karan Hibbs,  Don  and   Steve .
RIDE: Annastacia Palaszczuk, Karan Hibbs, Don and Steve . Paul Masson

Events and festivals entice city folk to the bush

CAMELS, cows and coaches in the centre of Brisbane were cause for excitement on an otherwise regular work day, as outback Queensland's most colourful characters helped launch the Year of the Outback tourism campaign.

Operators from Mt Isa to Birdsville gathered in the wee hours on Thursday last week and set up for an appearance on breakfast television to kick off the day.

The Cobb and Co coach from Surat proved to be a hit among visitors to the early-morning spectacle - even Premier Annastacia Palaszczuk stopped to take a seat - while Cunnamulla rodeo legend Angus Mitchell showed them what the Cunnamulla Fella Festival had to offer.

Charleville's Bilbies were also represented, along with this year's Halfway There Shindig and Roma's Easter in the Country.

Murweh Shire tourism manager Monique Johnson was in attendance, promoting Charleville's Halfway There.

"It was fantastic, justamazing,” Ms Johnson said.

"It was really well showcased and there were a number of events that represented the whole of the outback.

"It makes people more aware and now they are starting to tailor their trips around our events.

"A lot of them can do a trail of events from April through to October.”